A well-known publication determined that the Star Wars franchise, from the time it started off in the late seventies, had earned more than twenty billion us dollars in sales revenue, and with 6 big screen success stories, at least three spin-off movies, 5 certified television shows, and also a large number of books, comic books, and also toys and games, it's really no surprise.
The thing that could possibly be a shock, though, is that by the time Star Wars creator George Lucas completed the very first film, he was over-budget, out of time, and certain the movie would be a flop. Early screenings of the movie did very little to enhance Lucas' ideas that the actual film would be any type of success, however when it was eventually unveiled in the summer of 1977, the movie attained nearly seven million bucks in the very first weekend.
It's considered to be the 2nd highest lucrative film of all time. As you can probably picture, the Star Wars toy and merchandise franchise has developed considerably since Christmas of 1977. From extra Star Wars characters to vehicles, play sets, as well as light-sabers, the vintage Star Wars toy vehicle marketplace had almost everything. As Episodes V along with VI were released, even more toys and games hit the market. T-shirts, bedsheets, tooth brushes, hair combs, as well as watches were all part of the advertising campaign as well. After the launch of Return of the Jedi, however, the Star Wars marketing and advertising machine slowed substantially.
Most people did actually believe the Star Wars market was nearing the finish. Nevertheless, in the late 1990's, a whole new line of Star Wars action figures was released. Named "The Power of the Force" line, these green carded figures made a whole new generation of collectors, and with the release of the special edition of the initial trilogy, as well as the future release of Star Wars Episode I to III, the actual marketing and advertising machine kicked back into top gear.
In the present day there's such a lot of rare Star Wars memorabilia readily available for new age enthusiasts. A lot of the Star Wars movie memorabilia out there can be conveniently uncovered on auction web sites.
